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The Wild West...
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During the
mid-1990s, my wife and I embarked on a hobby
of selling self-help legal publications and
software, eventually deciding to explore the
burgeoning "Internet Thing" to create
something captivating. My evenings and
extended weekends were consumed with
experimentation and testing, as I sought to
establish the right framework, wording,
imagery, and a functional shopping cart.
After much effort and dedication, we finally
constructed our website, and one day, it
unexpectedly took off, marking a turning
point in our endeavor.
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We faced some tough lessons along our journey. At an
"Internet for Business Applications" class, I
regretfully shared our accomplishments with my PHD
instructor, who unexpectedly highlighted me to the class
when it became rowdy. Many students were eager to learn
how to monetize this again "Internet Thing," but some
struggled to understand and expressed frustration. This
experience taught us a valuable lesson moving forward,
to keep our endeavors more private to avoid similar
situations and protect our hard-earned knowledge. |
Frantic And The Not So Frantic...
At home, calls came
in from Venture capitalists who stated they were given
funds by those who wanted to get in on the Internet
where they had performed research and found our
Avlimited only second to another then young book seller
Amazon. I'd answer our website wasn't for sale which
confounded such who said we didn't understand, (where
such would be proven correct on so many levels in the
years to come).
It would
also become obvious my wife could not handle the
volume of orders coming in as major search engines had
listed our site directly under a then young book seller
AMAZON.COM and before a NOLO.COM. So, I hamstrung our
site as to make it drop in the search engines rankings
which allowed a more manageable volume of orders for my
wife to handle.
Our then AVlimted.com compared to a then
Nolo.com:
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